Make Your Content PREsellThis is a book absolutely perfect for someone starting out online. Read this, and you'll avoid all the mistakes so many of the rest of us have struggled through over the years.
But this book is also for everyone else who writes or edits content online. It doesn't matter how sophisticated you are, or how huge and successful your site may be... the way in which Ken presents and expresses the information does a wonderful job of reminding us what really matters, and what doesn't. |
